I was hired by On The Spot Events, to come up with a concept and logo for the brand's identity. Combining a classic typeface with a modern, forms a fusion of elegance and contemporary style. The logotype delivers a fresh yet, sophisticated look which will adapt seamlessly to any occasion On The Spot Events will choose to take part of. Within the logotype lies the logo. An abstract deconstruction of a target, reminds the customer that whatever the aim, On The Spot Events will deliver right on target.