Zitron hired me to create their identity. The logo based it's color on the company's name. The form is composed out of a deconstructed cyrillic letter "ц" forming the latin letter "z", thus reminding of the companies international business presence.
![](https://cdn.myportfolio.com/cf93cae28a96dd1d814fac921410e08f/ac6a955e4603a5b0be562ba4_rw_1920.png?h=2f15f2eee74d442c83a21967855d6ec2)
![](https://cdn.myportfolio.com/cf93cae28a96dd1d814fac921410e08f/f77df00c751502abef0dc446_rw_1920.png?h=3714bbd0c0e63dec96a343bef3a5d78e)
![](https://cdn.myportfolio.com/cf93cae28a96dd1d814fac921410e08f/6c00949116bd29314b551378_rw_1920.png?h=4c4aa5e19df347bc223164800b5dc97b)
![](https://cdn.myportfolio.com/cf93cae28a96dd1d814fac921410e08f/ebd71d94ba8a6852ccc57f75_rw_1920.png?h=7618fbb304ef641268a73b47b3f25086)
Client: Zitron Role: Creative Direction And Design